Blog

The old adage “location, location, location” might soon be replaced in the multifamily real estate market with “amenities, amenities, amenities.” Amenities, from appliances to community centers, are playing an increasingly large role in multifamily buildings. Residents in primary and submarkets expect more amenities, and properties with the most in-demand amenities gain...

I recently completed a two-day sales seminar created by my friend Russell Gray of the Real Estate Guys Radio Show. Why would a real estate operator, investment manager, and physician attend a sales conference? Because sales, when done right, is so much more than “making a sale.” It’s about building...